Turning ideas into experiences.
Hey, I’m Caleb — digital designer, curious builder, and pixel-perfect perfectionist (most days). I believe good design isn’t just beautiful — it’s brave. It tells your story, speaks your brand’s truth, and gives people a reason to care.
Design you CAN measure.
Countless Coffee
My Philosophy. Good design is invisible and unforgettable at the same time. I don’t just make things look nice — I make them make sense. Because clarity wins. Every time.
More than pixels and prototypes.
Services
Whether you\\\’re launching something new, refining what already works, or completely starting over — I help you shape digital experiences that are smart, stunning, and built to convert.
Design isn’t just about how it looks. It’s how it works, how it feels, and how it moves people. That’s where I come in.
Modern interfaces that do more than look good — they work hard. I design custom, responsive websites that elevate your brand and guide your users exactly where they need to go.
Conversion-focused layouts
Responsive, mobile-first
Kadence development
Web styleguide
From first click to final scroll, I help you shape experiences that feel intuitive and intentional. I merge UX strategy with UI precision — so your product flows, delights, and gets results.
UX research & audits
User flows & wireframes
Interface design for web & mobile
High fidelity prototypes
Design systems & components
Your brand should feel like you. I craft visual identities that speak clearly and scale gracefully — whether you\\\’re starting from scratch or rethinking your entire look.
Logo suites & brand marks
Color palettes & typography
Web-friendly brand kits
Need a reliable design brain on your team? I jump into projects, join sprints, and collaborate closely with developers, founders, and product leads to bring ideas to life.
Ongoing freelance support
Agency partnerships
Product design consulting
Pixels with purpose.
Work
From bold brands to elegant interfaces, these projects are designed to make you stop, scroll, and feel something.
Brand + Web Design
Revel
A bold rebrand and calm, conversion-focused site for a premium wellness startup.
Product Design
Tactile
Designing an onboarding experience for a no-code tool that feels as effortless as drag-and-drop should.
Web Design + UX
Vive
A luxury skincare brand gets a sleek digital refresh that feels just as smooth as their product line.
UX & UI Design
Loop
Intuitive interface design for a social audio app made to connect creators in real time.
No fluff. No guesswork.
Process
Whether it’s a brand, a product, or a full website, here’s how we’ll get from idea to launch:
1. Discovery &
DeFine
We start with a deep dive into your goals, audience, and what sets you apart. This is where I ask a lot of questions — and probably send a few moodboards.
2. Structure &
Strategy
Before jumping into visuals, we map the foundation: site architecture, user flows, wireframes — all the stuff that makes the final product work.
3. Design &
Iterate
This is where the magic happens. I’ll explore visual directions, create interfaces, and refine based on your feedback — until everything feels just right.
4. Launch &
Support
We test, polish, and go live — and I’m here if you need post-launch tweaks, training, or a bit of design therapy.
1. Discovery & Define
We start with a deep dive into your goals, audience, and what sets you apart. This is where I ask a lot of questions — and probably send a few moodboards.
2. Structure & Strategy
Before jumping into visuals, we map the foundation: site architecture, user flows, wireframes — all the stuff that makes the final product work.
3. Design & Iterate
This is where the magic happens. I’ll explore visual directions, create interfaces, and refine based on your feedback — until everything feels just right.
4. Launch & Support
We test, polish, and go live — and I’m here if you need post-launch tweaks, training, or a bit of design therapy.
Want to see what this looks like in action?
Let\\\’s Work Together.
Contact
Whether you’re ready to kick off a project, want to collaborate, or just want to say hey — I’d love to hear from you.
I typically respond within 48 hours (unless I’m deep in design mode or refilling my coffee). Let’s chat.
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